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Dataddo offers a no-code solution for managing business and marketing data. It begins by selecting a data source from over 100 connectors and authorizing Dataddo to extract the required data. Users can customize settings such as which metrics to extract and the frequency of data syncs. Data flows are created by adding the source and selecting a destination like a dashboard or warehouse. The platform allows users to monitor all pipelines from a central platform and build reports to support business growth.

Developed by experts in B2B e-commerce. Tailored specifically for B2B use cases. Simplifies ordering and reordering processes. Ensures ease and reliability in transactions. Focuses on maintaining long-lasting customer relationships.

Software AG simplifies the complexity of connecting applications and data in today's interconnected world. Their Enterprise-grade platform integrates applications, data, APIs, and B2B interactions, providing flexibility in integration methods. Software AG's solutions enable high-performing Enterprises to continually improve based on data insights. They have a track record of delivering innovative solutions, such as enhancing the data-driven experience in Formula car racing and streamlining processes for Cruise Line passengers and hospital staff. Software AG collaborates closely with clients to address unique challenges, working together to anticipate and overcome obstacles in an ever-evolving technological landscape.

Procurify is a spend management solution for modern businesses, helping them balance team goals while maintaining financial controls. It offers multi-level approvals, allowing users to approve or deny spending requests on the go, reducing the risk of unexpected expenses. Procurify captures all spending data, providing insight into the entire purchasing process and helping businesses better prepare for future challenges. It promotes proactive spend management, emphasizing the importance of managing money well to support great ideas. Companies can book a demo to learn more about Procurify and transition into a proactive spend culture.

Quickbase is a flexible software platform designed to adapt to the unique needs of businesses, helping them manage complex projects effectively. It enables real-time data access and synchronization across devices, without the need for coding, facilitating quick, data-driven decisions. The platform integrates with existing systems, providing custom solutions that simplify processes and enhance decision-making. Quickbase supports various industries, from construction to healthcare, by offering secure, adaptable tools that empower teams both in the office and on job sites. Quickbase provides expert support and educational resources to ensure users can maximize the platform's potential for managing large-scale projects.

RudderStack is a Customer Data Platform (CDP) designed for developers, combining features of Segment and Fivetran with open source and reverse ETL capabilities. It is open source and API-first, providing a unified platform for event stream, cloud ETL, and reverse ETL pipelines. The platform offers transparent, volume-based pricing, serving large customers who send billions of events daily. Developers appreciate RudderStack's features, such as the ability to run JavaScript functions on data pipelines, with the flexibility to build transformations in-app or via a version-controlled repository. RudderStack allows users to sign up and start sending data within five minutes, emphasizing ease of use and quick integration.

- The Tray Platform is an automation and integration platform designed to streamline business processes and promote growth. - It offers deep functionality of every app with easy drag-and-drop functionality and robust security. - The platform utilizes APIs and low-code design, enabling anyone to automate processes, fostering 'citizen automators' and enhancing automation specialists and product leaders. - Tray.io allows data to flow seamlessly from app to app and team to team, enabling businesses to operate more efficiently and intelligently.

- Zapier is a tool designed to handle repetitive but essential business tasks, such as data transfer or sending routine emails. - It functions by connecting various apps and automatically transferring information between them. - Users are encouraged to visit the app directory to identify repetitive tasks they'd like automated. - Regardless of the workflow, Zapier can likely automate the process, saving valuable time and effort.

Nearbound marketing strategy aims to engage buyers by surrounding them with trusted voices rather than directly interrupting (outbound) or attracting (inbound) them. It acknowledges the information overload buyers face today and focuses on leveraging trust in existing relationships to influence buyer decisions. Nearbound operates by partnering with individuals and companies already trusted by the target buyer, enhancing the effectiveness of traditional marketing tactics through collaboration. Companies implementing nearbound strategies, especially with partner involvement, see significant benefits: deals close 35% faster, there's a 43% higher win rate, and deal sizes double on average. The approach emphasizes collaboration with partners to identify common customers and prospects, leading to more qualified leads and successful co-marketing, co-selling, and co-servicing efforts.

- Sales teams often struggle with complexity in their processes, hindering updates and causing issues with data accuracy. - Scratchpad Studio, a revops toolkit, aims to simplify the sales tech stack and enhance collaboration between operations and sales teams. - The toolkit offers features like automations to address issues such as methodology struggles and timely updates, providing actionable alerts in Slack. - Scratchpad Studio facilitates quick access to sales collateral, product information, and competitive intelligence through customizable cards. - Additional features include note synchronization with Salesforce, shortcut tiles for required fields, and conditional highlighting for better process adherence, ultimately streamlining sales workflows and improving data-driven decision-making.

- Book Like A Boss is an all-in-one solution for booking appointments and selling products/services. - It eliminates the need for back-and-forth communication by providing customizable booking pages. - Users can personalize pages with text, graphics, branding, video, and social networking links. - The platform supports various types of appointments, including one-on-one sessions, group meetings, webinars, and product sales. - Book Like A Boss integrates with popular tools and apps like Mailchimp, Zoom, YouTube, Google Meet, and Zapier, and it allows seamless integration into users' websites.

1. **Founding Principles:** Allbound was founded with the goal of creating a user-friendly and powerful system, emphasizing configurability over customization to meet the needs and flexibility required by customers. 2. **Impact on Partners:** The primary focus of Allbound is to directly impact both the lives of customers and their partners by increasing partner engagement. Customers have reported significant year-over-year increases, with some experiencing over 400 percent growth in partner engagement and revenue. 3. **Automated Onboarding:** Allbound enables customers to streamline partner onboarding processes, allowing them to triple the number of partners onboarded in a single year. Automation simplifies complex, multi-step processes into a single step, saving time and contributing to scalable partner programs. 4. **Simplicity in Complexity:** Allbound strives to simplify complex systems without compromising flexibility. The platform aims to make intricate processes as simple as possible, catering to customers' needs without increasing the overall complexity. 5. **Company Culture:** Allbound places emphasis on hiring individuals with an entrepreneurial spirit, self-starters who are motivated and dedicated to making a difference. This focus on company culture translates into excellent customer service and collaborative work within the Allbound team, making the purchase of Allbound not just a platform but an investment in a dedicated team.

- **Introduction of Speaker:** Kyle Brantley, Chief Customer Success Officer and Co-founder at Proof Analytics, shares insights on challenges in marketing operations. - **Initial Challenge - Measurement:** The initial challenge faced was in instrumenting the marketing function, specifically measuring day-to-day operational activities and efforts. - **Initial Success and Limitation:** Once measurement was in place, there was excitement, but the limitation was the inability to organize, analyze, and effectively communicate the data to demonstrate marketing's impact on the business bottom line. - **Addressing Tension Between Marketing and Sales:** Pairwise relationships and cause-and-effect analysis were employed to demonstrate marketing's contribution. Collaboration with selected sales executives helped measure the impact of activities like digital marketing assets on closing deals. - **Benefits of Analytics, Especially Proof:** Analytics tools like Proof would have been instrumental in taking the analysis to higher levels, examining multiple causes and effects, understanding time impacts, and educating executive management on the holistic view of marketing, even with a smaller, instrumented area initially.