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About Us video
- **Introduction of Speaker:** Kyle Brantley, Chief Customer Success Officer and Co-founder at Proof Analytics, shares insights on challenges in marketing operations. - **Initial Challenge - Measurement:** The initial challenge faced was in instrumenting the marketing function, specifically measuring day-to-day operational activities and efforts. - **Initial Success and Limitation:** Once measurement was in place, there was excitement, but the limitation was the inability to organize, analyze, and effectively communicate the data to demonstrate marketing's impact on the business bottom line. - **Addressing Tension Between Marketing and Sales:** Pairwise relationships and cause-and-effect analysis were employed to demonstrate marketing's contribution. Collaboration with selected sales executives helped measure the impact of activities like digital marketing assets on closing deals. - **Benefits of Analytics, Especially Proof:** Analytics tools like Proof would have been instrumental in taking the analysis to higher levels, examining multiple causes and effects, understanding time impacts, and educating executive management on the holistic view of marketing, even with a smaller, instrumented area initially.
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Product Walkthrough
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Demo video
1. **Introduction to Proof BusinessGPS™:** - The speaker introduces Proof BusinessGPS™ as an analytics tool aimed at improving sales and marketing strategies. 2. **Reflection on 2020:** - Acknowledges the challenges of 2020, describing it as a roller coaster ride for many organizations. 3. **Key Question for 2021:** - Raises the question of what sales will look like in 2021 and emphasizes the importance of understanding the driving factors. 4. **Offer Details:** - Presents a time-limited offer to use Proof BusinessGPS™ for gaining insights into marketing tactics, understanding ROI, visualizing sales projections, and optimizing the route to value. 5. **Call to Action:** - Encourages viewers to take control of their destiny, sign up for the tool, and mentions support materials, weekly support calls, and the ultimate goal of getting back on track with improved sales.
