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Rudderstack
About Us video
RudderStack is a Customer Data Platform (CDP) designed for developers, combining features of Segment and Fivetran with open source and reverse ETL capabilities. It is open source and API-first, providing a unified platform for event stream, cloud ETL, and reverse ETL pipelines. The platform offers transparent, volume-based pricing, serving large customers who send billions of events daily. Developers appreciate RudderStack's features, such as the ability to run JavaScript functions on data pipelines, with the flexibility to build transformations in-app or via a version-controlled repository. RudderStack allows users to sign up and start sending data within five minutes, emphasizing ease of use and quick integration.
Rudderstack
Product Walkthrough
Rudderstack
Demo video
RudderStack emphasizes cost, compliance, and control as its core principles, offering a flat platform fee to encourage event data collection while focusing on privacy and data ownership, without storing any user data. It provides flexible hosting options, including a traditional SaaS model, on-premise, in a Virtual Private Cloud (VPC), or a shared VPC, catering to different privacy and control needs. The platform advocates for Customer Data Platforms (CDPs) to be integrated with a company's data warehouse, enhancing data control and enabling the creation of more robust audience profiles for activation purposes. RudderStack's user interface simplifies the process of setting up data destinations, supporting major SDKs and over 45 destinations with frequent additions. Users can easily connect devices to data warehouses like Snowflake by adding a destination and inputting credentials. Unique features include real-time warehouse dumps, significantly quicker than many competitors, and a transformation feature for event streams, allowing for data masking, enrichment, and efficient event routing to save on downstream costs.
