Social Media
Cognism
About Us video
Purpose: The transcript promotes the use of Cognizant for searching B2B leads on LinkedIn, highlighting its efficiency in finding email and phone contacts of relevant prospects. Quality Data: Cognizant provides high-quality data, with manually verified phone numbers, ensuring sales teams don't waste time on inaccurate information. Time Efficiency: By using Cognizant, sales teams can save time that would otherwise be spent on searching for leads, allowing them more time to engage in selling activities. Improved Sales Conversations: The service enhances the ability of sales teams to have better conversations with the most relevant accounts, potentially boosting revenue.
Cognism
Product Walkthrough
Cognism
Demo video
Objective of Sales Representatives: The primary goal for sales reps is to engage in conversations, build relationships, and schedule meetings with high-value, qualified accounts, which requires access to accurate contact data. Using Cognism Web App: The video demonstrates how to use the Cognism web app to create a list of decision-makers in target accounts. It offers two methods to load accounts: integration with Salesforce for automatic data import or manual upload of a CSV file containing account domains. Refining the Search: Once accounts are loaded into Cognism, sales reps can refine their search for the appropriate decision-maker using various filters such as job titles, seniority, department, location, and sales event triggers like recent job changes. Prioritizing and Exporting Prospects: Users can prioritize prospects based on the quality of contact data available, using the contact data quality filter. Selected records can then be exported to CRM systems or sales engagement tools like Outreach or SalesLoft.
