- SparkHire is a tool that modernizes the hiring process by allowing candidates to record video responses to interview questions, which can be reviewed at the convenience of the hiring team. - The tool encourages collaboration among the hiring team through features such as ratings and comments on candidates' responses. - SparkHire allows the hiring team to familiarize themselves with candidates earlier in the process, ensuring only the most engaged and talented individuals proceed to in-person interviews. - Candidates can record their interviews on any device, making the process more accessible.

Purpose: The transcript promotes the use of Cognizant for searching B2B leads on LinkedIn, highlighting its efficiency in finding email and phone contacts of relevant prospects. Quality Data: Cognizant provides high-quality data, with manually verified phone numbers, ensuring sales teams don't waste time on inaccurate information. Time Efficiency: By using Cognizant, sales teams can save time that would otherwise be spent on searching for leads, allowing them more time to engage in selling activities. Improved Sales Conversations: The service enhances the ability of sales teams to have better conversations with the most relevant accounts, potentially boosting revenue.