Propensity Software Alternatives and Competitors

- Close is a high-performance CRM designed for winning sales teams. - The key commonality among successful sales teams is their ability to adapt quickly, execute faster, and close deals more efficiently. - Close offers a seamless experience by consolidating communication channels such as calling, SMS, email, and video meetings into one unified view. - The CRM features a built-in workflow to accelerate execution and email automation and sales dialer tools for hassle-free follow-up, increasing connections with leads. - Many representatives consider Close as the easiest to use yet most powerful CRM for pipeline management, allowing quick setup and enabling sales from day one.

- Marketers aim to assist sales in generating revenue through various methods like ads, content creation, hosting events, and email marketing. - Sixth Sense provides tools to connect the entire revenue team, offering insights into prospective accounts throughout their buying journey. - The platform captures intent signals from all known and anonymous sources, linking them to prospect accounts. - Using account-based marketing, Sixth Sense targets the right audience, reaching out to potential buyers to enhance revenue performance.

Introduction to Account-Based Marketing (ABM): Highlights the common challenge for B2B marketers where only 1% of leads typically convert to sales. Introduces the Terminus platform as a solution for effective ABM strategies. Terminus Platform Features: Emphasizes the inadequacy of intuition-based account targeting. Describes how Terminus integrates various data types (firmographics, buying intent, web engagement) into a unified platform for better decision-making. Audience Creation and Multi-Channel Campaigns: Explains the process of consolidating first and third-party account data to create and manage account audiences. Highlights the ability to execute multi-channel campaigns for targeted engagement. Transparency and Collaboration: Stresses the importance of transparency between sales, marketing, and customer success teams. Enables personalized outreach based on actionable insights within the CRM system, fostering alignment between sales and marketing. Metrics, ROI, and Holistic Reporting: Discusses how Terminus provides a holistic view of the buyer's journey by showcasing metrics across the entire sales and marketing activities. Encourages informed decision-making by presenting a comprehensive picture of how these activities impact revenue, addressing the ROI concerns.

Demandbase, a data collection tool, is mentioned for gathering over 1 trillion vidstream signals monthly, facilitating real intent targeting for better ad performance.