Demandbase
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Orchestration Across Channels: Demandbase One facilitates the orchestration of interactions across various channels and systems, enabling targeted advertising and website personalization to attract and engage the right individuals from the desired accounts. Advanced Audience Targeting: Users can segment audiences directly from analytics dashboards for targeted campaigns. This includes options for targeting accounts at specific stages or members of a buyer's group with tailored content, and integrating with third-party advertising platforms like LinkedIn, Facebook, and Twitter. B2B Advertising Technology: Demandbase offers a mature advertising technology specifically for B2B markets. Its demand side platform (DSP) manages ad impressions to ensure they reach the right accounts with relevant content, using both intent-based and people-based targeting for maximum efficiency. Personalized Messaging and ROI Measurement: The platform allows for personalized ad creatives and ensures ads are served on trusted publisher sites. It also provides detailed ROI analysis by comparing account activity before and after campaigns, emphasizing the efficiency of advertising spend. Website Personalization for Better Engagement: Demandbase's WYSIWYG editor allows for website customization based on various attributes like industry or journey stage. This leads to more relevant and effective website experiences, enhancing conversion rates compared to generic websites.