Terminus
Videos and Profile

Introduction to Account-Based Marketing (ABM): Highlights the common challenge for B2B marketers where only 1% of leads typically convert to sales. Introduces the Terminus platform as a solution for effective ABM strategies. Terminus Platform Features: Emphasizes the inadequacy of intuition-based account targeting. Describes how Terminus integrates various data types (firmographics, buying intent, web engagement) into a unified platform for better decision-making. Audience Creation and Multi-Channel Campaigns: Explains the process of consolidating first and third-party account data to create and manage account audiences. Highlights the ability to execute multi-channel campaigns for targeted engagement. Transparency and Collaboration: Stresses the importance of transparency between sales, marketing, and customer success teams. Enables personalized outreach based on actionable insights within the CRM system, fostering alignment between sales and marketing. Metrics, ROI, and Holistic Reporting: Discusses how Terminus provides a holistic view of the buyer's journey by showcasing metrics across the entire sales and marketing activities. Encourages informed decision-making by presenting a comprehensive picture of how these activities impact revenue, addressing the ROI concerns.