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RollWorks
About Us video
RollWorks is an account-based marketing (ABM) platform that helps businesses identify, target, and engage with their highest-value accounts. It provides a suite of features to streamline ABM processes, from target account identification and selection to engagement and measurement. RollWorks helps businesses increase revenue, improve ROI, reduce costs, and enhance customer lifetime value.
RollWorks
Product Walkthrough
RollWorks
Demo video
Roll Works is an account-based platform that helps companies grow revenue. Journey stages are used to map where accounts are in their buying journey, providing a baseline for understanding and driving progression. Stages can be customized based on data sources, and if Salesforce is used as the CRM, stage data is automatically sent for collaboration and reporting. Journey stages allow visualization of account progression, identifying segments that need attention and enabling adaptation of cross-channel campaigns. Stage-based audiences can be created to advertise to specific stages, making it easy to target accounts with customized ads, landing pages, or direct mail campaigns. Journey events feature tracks marketing and sales activities and provides a clear picture of account progression.
