Bombora Software Alternatives and Competitors

Demandbase, a data collection tool, is mentioned for gathering over 1 trillion vidstream signals monthly, facilitating real intent targeting for better ad performance.

- Marketers aim to assist sales in generating revenue through various methods like ads, content creation, hosting events, and email marketing. - Sixth Sense provides tools to connect the entire revenue team, offering insights into prospective accounts throughout their buying journey. - The platform captures intent signals from all known and anonymous sources, linking them to prospect accounts. - Using account-based marketing, Sixth Sense targets the right audience, reaching out to potential buyers to enhance revenue performance.

- Ryan Capri, an educational content creator at Leadpages, aims to demonstrate how to create a landing page quickly and easily in under 10 minutes. - Leadpages offers a catalog of high-converting landing page templates, and for this demonstration, Ryan selects a video landing page template. - Using Leadpages' drag-and-drop builder, Ryan customizes the template by deleting unnecessary elements, adjusting the logo and button, changing colors to match the brand, and pasting in relevant copy. - Ryan showcases a video by embedding the provided code and customizes the call-to-action copy to encourage users to get started with Leadpages. - The demonstration includes adding sections, such as a banner featuring customer landing page designs, cleaning up the footer, and integrating an email subscription form with MailChimp to build a complete, responsive landing page.

1. **Clearbit Enrichment in Salesforce:** - Native integration with no development work required. - Used by hundreds of customers, saving sales reps nine hours weekly. - Processes emails or domains to perform live web crawls from 200 sources. 2. **Comprehensive Data for Sales Teams:** - Provides detailed prospect information, including name, title, phone number, company size, funding, and technology used. - Addresses the common challenge of obtaining clean and comprehensive data for leads. 3. **Efficiency and Impact on Sales:** - Enables sales reps to focus on selling by automating data gathering. - Impactful for companies of all sizes, improving lead quality and saving time. 4. **Clearbit in Action:** - Demonstrated with an example of a one-field form submission on the Clearbit website. - Highlights instant enrichment of data, including personal and company details. 5. **Integration with Salesforce and Ongoing Support:** - Enriched data is natively stored in Salesforce, allowing for easy field population and cleaning. - Clearbit refreshes enriched data every 30 days, ensuring it stays current. - Offers a lite version for a free test drive, with a dedicated success team for support and optimization tips.

Introduction to Account-Based Marketing (ABM): Highlights the common challenge for B2B marketers where only 1% of leads typically convert to sales. Introduces the Terminus platform as a solution for effective ABM strategies. Terminus Platform Features: Emphasizes the inadequacy of intuition-based account targeting. Describes how Terminus integrates various data types (firmographics, buying intent, web engagement) into a unified platform for better decision-making. Audience Creation and Multi-Channel Campaigns: Explains the process of consolidating first and third-party account data to create and manage account audiences. Highlights the ability to execute multi-channel campaigns for targeted engagement. Transparency and Collaboration: Stresses the importance of transparency between sales, marketing, and customer success teams. Enables personalized outreach based on actionable insights within the CRM system, fostering alignment between sales and marketing. Metrics, ROI, and Holistic Reporting: Discusses how Terminus provides a holistic view of the buyer's journey by showcasing metrics across the entire sales and marketing activities. Encourages informed decision-making by presenting a comprehensive picture of how these activities impact revenue, addressing the ROI concerns.