6Sense Software Alternatives and Competitors

RollWorks is an account-based marketing (ABM) platform that helps businesses identify, target, and engage with their highest-value accounts. It provides a suite of features to streamline ABM processes, from target account identification and selection to engagement and measurement. RollWorks helps businesses increase revenue, improve ROI, reduce costs, and enhance customer lifetime value.

Demandbase, a data collection tool, is mentioned for gathering over 1 trillion vidstream signals monthly, facilitating real intent targeting for better ad performance.

Introduction to Account-Based Marketing (ABM): Highlights the common challenge for B2B marketers where only 1% of leads typically convert to sales. Introduces the Terminus platform as a solution for effective ABM strategies. Terminus Platform Features: Emphasizes the inadequacy of intuition-based account targeting. Describes how Terminus integrates various data types (firmographics, buying intent, web engagement) into a unified platform for better decision-making. Audience Creation and Multi-Channel Campaigns: Explains the process of consolidating first and third-party account data to create and manage account audiences. Highlights the ability to execute multi-channel campaigns for targeted engagement. Transparency and Collaboration: Stresses the importance of transparency between sales, marketing, and customer success teams. Enables personalized outreach based on actionable insights within the CRM system, fostering alignment between sales and marketing. Metrics, ROI, and Holistic Reporting: Discusses how Terminus provides a holistic view of the buyer's journey by showcasing metrics across the entire sales and marketing activities. Encourages informed decision-making by presenting a comprehensive picture of how these activities impact revenue, addressing the ROI concerns.

Intent-Driven Account Lists: Propensity focuses on enriching buying circles by starting with an intent-driven account list, which identifies target audiences actively in the market for a product or service. Creating Buying Circle Personas: The process involves creating buying circle lists to identify key contacts within these accounts, such as C-level executives or marketing professionals, based on role, department, and seniority. Customizable Criteria for Targeting: Users can refine their search for contacts by specifying criteria like department, job title, years in position, location, skills, and more, using machine learning to aggregate data from public profiles on platforms like Facebook and LinkedIn. Integration and Compliance: The platform allows for easy integration with CRM systems like Salesforce or HubSpot and ensures GDPR compliance, making the data collected suitable for marketing and sales outreach. Data Utilization for Campaigns: By analyzing contact details, including emails, phone numbers, social media handles, and skills, users can effectively tailor their ABM (Account-Based Marketing) campaigns and sales strategies, though a minimum number of contacts are required for certain campaigns like those on LinkedIn.

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