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Virtuous
About Us video
Changing Fundraising Landscape: Nonprofit fundraising has evolved, with traditional methods like impersonal direct mail and email newsletters becoming less effective. Donors now expect more personal connections to causes, similar to the hyper-personalized communications they receive from favorite brands. Limitations of Legacy Software: Many nonprofits struggle with outdated software that hinders personal engagement with donors at scale. Traditional donor software focuses mainly on storing donor information in databases, often requiring multiple software platforms for effective donor engagement. Introduction of Virtuous CRM: Virtuous offers a responsive CRM, marketing automation, and giving platform. It aims to enhance nonprofit growth by treating every donor as a major donor. Customizable dashboards provide insights into current status and future directions, highlighting key actions for opportunity maximization. Features for In-Depth Donor Understanding: Virtuous provides rich donor views, utilizing social media data, maps, wealth data, and giving history for a comprehensive understanding of each donor. It employs predictive analytics and a lead scoring engine for prioritized outreach, accurate requests, and increased average gift sizes. Automated Engagement and Integrated Giving Platform: The platform allows the creation of donor journeys, automating communication based on donor behaviors using email, call, and direct mail sequences. Its integrated online giving platform facilitates donation form creation and embedding, with features to increase donor gift sizes. A personalized demo is offered to explore how responsive fundraising can build better relationships and enhance giving.
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Product Walkthrough
Virtuous
Demo video
Introduction of the Non-Profit and Engagement Process: The hypothetical non-profit focuses on educating constituents about national forest conservation, using Virtuous forms to capture information of website visitors, like Rosa, who download an educational PDF. This process involves tagging new non-donors and tracking web behavior. Rosa's Journey and Engagement with the Non-Profit: Rosa, a new visitor, is automatically added to the database, receives a series of emails culminating in a donation request, and eventually donates $50. Her engagement is meticulously tracked, leading to further personalized communication, including a thank you video, SMS updates, and follow-up calls. Post-Donation Engagement and Upgrading Donors: After Rosa's donation, she is thanked through various channels and is eventually asked to join the "Forest Fan Club." Her positive response and a donation of $50 lead to her being identified as a potential social influencer for peer-to-peer fundraising due to her significant social media presence. Jim's Entry and Engagement: Jim, invited by Rosa, participates in a fundraising hike and donates $100. His experience is followed up with personalized emails, a survey to understand his interests, and further engagement materials tailored to his "outdoorsy" persona. Development and Cultivation of Major Donors: Using data from Jim's interactions and wealth data, he is identified as a major donor prospect. The development director then personally engages with him, leading to a significant donation after a series of personalized interactions and careful cultivation.
