Mutiny
Videos and Profile

1. **Introduction to Advanced A/B Testing:** - Tyler Gerzen, a product manager at Mutiny, introduces advanced A/B testing capabilities. - These capabilities enable sophisticated experiments on websites to boost conversions and optimize spending. 2. **Element Level Controls:** - Mutiny allows A/B testing at the element level, allowing changes to existing elements, addition of new elements, reordering layouts, and modifying underlying code. - Tyler demonstrates adding a secondary Call-to-Action (CTA) and adjusting the position of elements for testing. 3. **Custom JavaScript on Individual Elements:** - Mutiny now allows running custom JavaScript on individual elements, enhancing the ability to add interactive features and dynamic content. - Tyler demonstrates a simple example with a "hello world" message triggered by the added element. 4. **Traffic Allocation and Variations:** - Users can control traffic distribution for A/B tests, choosing between default optimization, even distribution, or manual allocation. - Tyler manually allocates traffic to variations, providing flexibility in testing different elements and layouts. 5. **Deeper Experiment Analysis:** - Mutiny offers detailed analytics, including statistical significance, confidence levels, time-based charts, and engagement metrics. - Marketers can assign secondary conversions, slice results by device type, and use advanced segmentation for more granular insights and targeted experiments.