Social Media
Braze
About Us video
- Braze is a customer engagement platform that allows marketers to create meaningful digital experiences between consumers and their preferred brands. - The platform addresses common issues with digital solutions such as lack of relevancy, poor timing, and single-channel strategies, offering a more personalized and timely approach. - By tracking a customer's digital journey and using AI-enabled, behavior-based insights, brands can deliver appropriate messages to the right customers at the right time. - Braze has proven effective, with users seeing an ROI of 840% over three years, making it a trusted solution for over 1,000 brands.
Braze
Product Walkthrough
Braze
Demo video
- The video discusses the importance of campaigns in marketing, which are strategic messaging missions designed to engage customers at the most opportune moments. These campaigns answer four main questions: who, when, what, and how. - The Braze platform allows customization, automation, and personalization of campaigns, enabling businesses to tailor their messaging, automate delivery, and target specific users with personalized content. - The video introduces the concept of 'Canvas', which facilitates an ongoing, fluid conversation with customers, rather than sporadic communication. It helps guide users towards conversion and captures those who deviate from the path. - Canvas also offers the capability to test and optimize various aspects of your messaging, such as delivery methods, channels, and cadence. It's particularly effective for re-engaging inactive users and onboarding new ones.
