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CleverTap
About Us video
- Clevertap is an industry-exclusive platform that enables businesses to understand, remember, and analyze their customers' experiences comprehensively. - The platform helps create personalized, memorable experiences for customers, fostering brand love, loyalty, and advocacy. - Clevertap integrates teams, processes, and technology, and is supported by a large global partner ecosystem, catering to various industries like commerce, subscriptions, financial services, and gaming. - The platform also includes Clever.ai, a tool designed to humanize customer relationships at scale, transforming them from data points to long-lasting relationships.
CleverTap
Product Walkthrough
CleverTap
Demo video
- CleverTap is an engagement and analytics platform designed to improve customer retention and lifetime value (LTV). It includes four key features: Analytics, Segments, Campaigns, and Journeys. - The Analytics feature helps identify user trends, understand churn, and measure ad effectiveness. It includes tools such as Events, Funnels, Cohorts, Pivots, and Trends to track user actions, navigation, behavior over time, and event patterns. - Segments is a tool for grouping users based on past or real-time behavior or demographic information. It includes Past Behavior Segment, Live User Segments, and Custom List Segments for creating user groups based on various criteria. - Campaigns and Journeys allow for targeted marketing messages and automated multi-channel campaigns. Campaigns define the message, target group, send time, and content, while Journeys orchestrate a sequence of campaigns aimed at specific goals. Both feature optimization tools and real-time statistics for effectiveness tracking.
