Social Media
Kissmetrics
About Us video
- **Simpler Setup:** Kissmetrics offers a less frustrating alternative to Google Analytics (GA), with a simpler setup process. - **Complete Data Visibility:** Unlike GA, Kissmetrics provides complete data, enabling users to see person-based data across websites, products, or e-commerce sites. - **Action Tracking:** Kissmetrics ties every action on a website, app, or product to a real person, allowing for comprehensive analysis across devices and browsers. - **Configurable Reports:** The platform offers unlimited broad filters and customizable reports to answer specific business questions. - **Comprehensive Analysis:** Kissmetrics aims to provide in-depth analysis across a user's data, ensuring a better understanding of customer engagement and behavior.
Kissmetrics
Product Walkthrough
Kissmetrics
Demo video
Overview of Kissmetrics Features: The demo, led by product expert Oscar, showcases Kissmetrics' capabilities in tracking user interactions for both SaaS and e-commerce platforms. It highlights the use of user cookies to track visitor actions like site visits, clicks, and form submissions, with a focus on understanding customer behavior. User Identification and Tracking: Kissmetrics uses a JavaScript snippet code for tracking. Visitors are assigned an anonymous ID, allowing businesses to track and report activities like site visits and actions from specific locations, such as Mexico in the example. Detailed Analytics and Customization: The platform offers customizable KPIs (Key Performance Indicators) for different departments, along with a dashboard feature for easy data visualization. Users can create and segment reports based on various parameters, like completed onboarding sessions, cancellations, and total revenue. Advanced Reporting Features: Kissmetrics provides advanced reporting options like the populations feature for segmenting users based on specific criteria, activity reports, funnel reports, and path reports. These allow for detailed analysis of user behaviors, conversion rates, and the effectiveness of different marketing strategies. Integration and User Interface: The platform supports integrations with tools like WordPress, Google Tag Manager, MySQL, and MailChimp. It emphasizes ease of use with a user-friendly interface, ensuring a short learning curve for new users. The demo concludes with a mention of Kissmetrics' professional services for additional support.
