Social Media
Hotjar
About Us video
- Hotjar is a tool that helps marketers understand and improve conversion rates. - It provides a clear view of user activities and their sentiments. - The platform aims to decrease user drop-offs and increase sign-ups. - Hotjar offers a free start-up option for users.
Hotjar
Product Walkthrough
Hotjar
Demo video
- Carissa, a customer education manager at Hotjar, explains how to use heatmaps to improve website user experience. Heatmaps visualize user behavior, showing what attracts attention and what gets ignored. - She demonstrates how to create a heatmap for a specific page, showing interactions from all user sessions tracked by Hotjar. The heatmap can be updated if the website has been recently modified or to include dynamic elements like pop-ups. - Different types of heatmaps include click maps (showing where users click), move heatmaps (showing mouse movement), and scroll heatmaps (showing how far users scroll). These can be viewed on desktop, tablet, or mobile and filtered by date or user session to analyze different user groups. - Finally, she demonstrates how to save heatmap settings, share findings with the team, and view user navigation recordings for a more complete understanding of user behavior.
