Social Media
Dealfront
About Us video
- **Dealfront Promote Targeting:** Offers a solution for B2B marketers struggling to find effective advertising channels beyond traditional platforms like Google and Facebook. - **Precision Targeting:** Allows advertisers to target specific companies by their IP addresses, ensuring ads are seen only by the desired audience, reducing wasted spend on low-quality impressions. - **Data-Driven Selection:** Utilizes a company IP database to enable targeting based on firmographic, technographic, and intent data, providing a deeper understanding of the target audience. - **Remote Access:** Ensures that ads reach the target companies even when employees are working remotely, maximizing the visibility of campaigns. - **Account-Level Tracking:** Measures the impact of campaigns through a unique account-level Cookie list tracking, connecting ad impressions to conversions at an account level for more accurate campaign evaluation.
Dealfront
Product Walkthrough
Dealfront
Demo video
Google Analytics Limitation: Google Analytics traditionally tracks individual visits but not company data, posing challenges for B2B marketers in assessing revenue impact. Dealfront's Solution: Dealfront's Google Analytics Connector adds firmographic data, like company details and revenue, to Google Analytics, enhancing its utility for B2B marketing. B2B Marketing Enhancement: This integration allows marketers to identify effective campaigns and link them to revenue generation, transforming Google Analytics into a more robust B2B tool. Optimized Retargeting: Enhances Google Ads retargeting by focusing on relevant visiting companies and tailoring messages by industry or size. Data Integration and Dashboards: Enables importing firmographic data into platforms like Looker Studio for detailed dashboards about website-engaging companies. A free trial is available.
