- Designed for finance teams to manage expenses and automate back office tasks - Offers real-time visibility of transactions, eliminating the need for manual expense reports and receipt chasing - Features continuous audit checks against policy, allowing for bulk approval of compliant expenses and attention to flagged ones - Speeds up month-end closing by removing the need for P-Card reconciliation and other repetitive tasks - Provides analytical insights for optimizing spend, tracking trends, and detailed breakdowns of expenditures like software licenses and vendor management

1. **Challenges with Messy Customer Data:** - Brands without a unified view of customer data face increased time and financial investments in marketing efforts. - Customer experiences suffer when data is disorganized, leading to subpar interactions. 2. **Issues with Third-Party Data:** - Some brands resort to buying third-party data for a clearer customer view, but it's not always accurate and may not comply with regulations. - The reliance on such data poses potential risks and challenges for businesses. 3. **Duplicate Records Impact:** - Duplicate customer records contribute to marketing inefficiencies as brands end up targeting the same customers multiple times. - This redundancy not only wastes money but also results in customers feeling like strangers to the brand. 4. **Benefits of Unified Customer Profiles:** - Brands benefit from unified, trustworthy customer profiles accessible to all business teams and connected to necessary tools. - Improved targeting leads to increased return on ad spend, while the ability to bring one-time buyers back boosts revenue and customer lifetime value. 5. **Enhanced Customer Experience:** - Leveraging top customers and look-alike audiences for targeting results in a personalized treatment that customers desire. - The overall impact is positive for business, teams, and customers, emphasizing the economic value of better data management.

Human-Centric Approach: Gainsight emphasizes a 'human first' philosophy, prioritizing human values before roles such as product managers, customer success managers, and leaders, reinforcing the importance of humanity in business. Embracing Challenges and Joy: The company acknowledges the love for both the joys and struggles in building something collectively, emphasizing resilience through challenges like sleepless nights and endless meetings. Durable Growth Focus: Gainsight offers a platform designed for sustainable, long-term growth rather than short-term gains, stressing the importance of stability and endurance in business growth strategies. Customer-Centric Features: The platform is tailored to help businesses identify opportunities from existing customers, facilitating cross-selling and turning customers into passionate community members, thereby driving growth. Unleashing Human Potential: Gainsight believes in the power of human potential to drive unstoppable growth, suggesting that a blend of human understanding and passion is crucial for continuous and resilient business success.