Amperity
Videos and Profile

1. **Challenges with Messy Customer Data:** - Brands without a unified view of customer data face increased time and financial investments in marketing efforts. - Customer experiences suffer when data is disorganized, leading to subpar interactions. 2. **Issues with Third-Party Data:** - Some brands resort to buying third-party data for a clearer customer view, but it's not always accurate and may not comply with regulations. - The reliance on such data poses potential risks and challenges for businesses. 3. **Duplicate Records Impact:** - Duplicate customer records contribute to marketing inefficiencies as brands end up targeting the same customers multiple times. - This redundancy not only wastes money but also results in customers feeling like strangers to the brand. 4. **Benefits of Unified Customer Profiles:** - Brands benefit from unified, trustworthy customer profiles accessible to all business teams and connected to necessary tools. - Improved targeting leads to increased return on ad spend, while the ability to bring one-time buyers back boosts revenue and customer lifetime value. 5. **Enhanced Customer Experience:** - Leveraging top customers and look-alike audiences for targeting results in a personalized treatment that customers desire. - The overall impact is positive for business, teams, and customers, emphasizing the economic value of better data management.