An Introduction to Clari

We take a deep dive into what Clari does, who they help and the problems they solve.

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11 Jan 2022
5 min read
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An Introduction to Clari

Clari offers a comprehensive suite of revenue operations tools designed to optimize sales processes, enhance forecasting accuracy, and drive revenue growth. This cloud-based platform has established itself as a vital asset for companies looking to streamline their revenue operations and achieve predictable, scalable growth. Here's why Clari is worth considering.

Clari in the Market

Clari is a holistic solution that addresses multiple aspects of revenue operations. Unlike platforms that focus on a single area—such as CRM, sales analytics, or forecasting. Clari brings these functionalities together in a cohesive, integrated manner. This positions Clari uniquely in the market, catering to the needs of businesses that seek a unified system for their entire revenue operations process.

The platform's integration with popular CRM systems like Salesforce further solidifies its status as a versatile and powerful tool for revenue management. With a growing user base and adoption by numerous Fortune 500 companies, Clari has demonstrated its effectiveness and reliability in enhancing revenue operations.

Who Should Consider Buying Clari?

Sales-Driven Organizations:

Clari is particularly well-suited for companies with complex sales cycles and a focus on B2B sales. The platform's array of tools—from opportunity management and forecasting to pipeline analytics—provides sales teams with the resources needed to optimize their processes and drive revenue growth.

Companies Seeking Revenue Predictability: In today's competitive business environment, Clari offers features that support accurate forecasting and revenue predictability. Its AI-powered insights allow teams to identify risks and opportunities in their pipeline, regardless of their physical location.

Businesses Looking to Align Sales and Marketing:

Organizations aiming to bridge the gap between sales and marketing will find Clari to be an ideal solution. The platform's design facilitates collaboration between these teams, making it easier for companies to implement a unified revenue operations strategy[1].

Enterprises Requiring Advanced Analytics**: Companies tired of relying on basic CRM reports will appreciate Clari's advanced analytics capabilities. By offering deep insights into sales performance and pipeline health, Clari eliminates the need for multiple analytics tools and complex data integration processes.

Top 5 Business Problems Solved by Clari

1. Revenue Predictability: Enhances forecast accuracy and provides real-time visibility into pipeline health.
2. Sales Efficiency: Streamlines sales processes and automates routine tasks, allowing sales reps to focus on selling.
3. Cross-Team Alignment: Facilitates collaboration between sales, marketing, and customer success teams.
4. Data-Driven Decision Making: Offers advanced analytics and AI-powered insights for informed strategic decisions.
5. CRM Data Quality: Improves CRM data accuracy through automated data capture and enrichment.

Top 5 Vertical Industries Served by Clari

1. Technology: Helps tech companies optimize complex sales cycles and manage high-velocity pipelines.
  - Benefits: Improved forecast accuracy, enhanced pipeline visibility, better sales team productivity.

2. Healthcare: Assists healthcare technology providers in managing long sales cycles and regulatory compliance.
  - Benefits: Streamlined sales operations, improved compliance management, enhanced customer relationship management.

3. Financial Services: Supports financial firms in managing complex deal structures and regulatory requirements.
  - Benefits: Better risk management, improved client relationship tracking, enhanced regulatory compliance.

4. Manufacturing: Facilitates management of complex distribution networks and long sales cycles.
  - Benefits: Optimized channel partner management, improved forecast accuracy, enhanced visibility into the sales pipeline.

5. Professional Services: Assists service-based businesses in managing client relationships and project-based sales.
  - Benefits: Improved resource allocation, better project pipeline management, enhanced client relationship tracking.

Conclusion

Clari stands out in the market for its comprehensive suite of revenue operations features, ease of use, and ability to integrate with established CRM systems. Its positioning as a one-stop-shop for revenue operations and predictability makes it an invaluable resource for businesses aiming to optimize their sales processes and foster a culture of data-driven decision making. Whether you're a growing tech startup or an established enterprise, Clari offers the tools and flexibility needed to adapt and thrive in today's competitive business environment.

For businesses seeking a robust platform that can handle everything from pipeline management to revenue forecasting, Clari is undoubtedly worth considering. Its proven track record, coupled with positive feedback from a diverse range of users, underscores its effectiveness in helping businesses achieve their revenue goals and visions.

Clari Alternatives

Gong

Gong is a revenue intelligence platform that uses artificial intelligence to analyze customer-facing interactions across phone, email, and web conferencing. Unlike Clari's focus on revenue operations and forecasting, Gong specializes in conversation intelligence and sales coaching.Gong's primary differentiator is its ability to provide deep insights into sales conversations, helping teams understand what works and what doesn't in their sales processes. While Clari focuses on pipeline management and forecasting, Gong emphasizes improving the quality of sales interactions and providing data-driven coaching opportunities.

Pros:

  • Advanced conversation analytics provide unique insights into sales interactions
  • AI-powered coaching recommendations help improve sales team performance
  • Integrates well with existing CRM systems and sales tools

Cons:

  • Primarily focused on conversation intelligence, lacking some broader revenue operations features
  • Can be expensive for smaller teams or organizations

InsightSquared

InsightSquared is a revenue intelligence and forecasting platform that competes more directly with Clari. It offers AI-powered analytics, forecasting, and reporting capabilities designed to help sales teams make data-driven decisions.While Clari provides a more comprehensive revenue operations platform, InsightSquared focuses more intensely on analytics and reporting. Its strength lies in its ability to generate detailed, customizable reports and dashboards that provide deep insights into sales performance and pipeline health.

Pros:

  • Robust analytics and reporting capabilities with pre-built dashboards
  • AI-powered forecasting helps improve prediction accuracy
  • Integrates well with major CRM platforms

Cons:

  • User interface can be less intuitive compared to some competitors
  • May require significant setup and configuration for optimal use
  • Some users report occasional data sync issues with CRM systems

Aviso

Aviso is an AI-powered revenue operations platform that offers features similar to Clari, including sales forecasting, pipeline management, and deal intelligence. It differentiates itself through its strong focus on AI-driven insights and recommendations.While Clari provides a broader range of revenue operations tools, Aviso emphasizes its AI capabilities, offering features like deal scoring, opportunity insights, and AI-guided selling. This makes Aviso particularly attractive to organizations looking to leverage advanced AI in their sales processes.

Pros:

  • Strong AI-driven forecasting and deal intelligence capabilities
  • Offers coaching recommendations and guided selling features
  • Provides a mobile app for on-the-go access to insights

Cons:

  • Learning curve can be steep for some users due to advanced AI features
  • Some features may be overkill for smaller organizations
  • Pricing can be on the higher end for SMBs

Pipedrive

Pipedrive is a sales-focused CRM platform that offers pipeline management, lead tracking, and sales forecasting features. Unlike Clari's enterprise-level revenue operations focus, Pipedrive targets small to medium-sized businesses with a user-friendly, sales-centric approach.Pipedrive's main differentiator is its simplicity and ease of use, making it accessible to smaller sales teams without extensive technical resources. While it lacks some of the advanced AI and analytics capabilities of Clari, it provides a straightforward, visually intuitive pipeline management system.

Pros:

  • User-friendly interface with a strong focus on visual pipeline management
  • Affordable pricing structure suitable for small to medium-sized businesses
  • Offers a wide range of integrations with other business tools

Cons:

  • Lacks some of the advanced analytics and AI capabilities of enterprise-level platforms
  • May not be suitable for complex, enterprise-level sales processes
  • Limited customization options compared to more robust platforms

Each of these alternatives offers unique strengths and potential drawbacks compared to Clari. The choice between them often depends on specific business needs, size, budget, and desired level of complexity in revenue operations management.

Intro Videos

Discover the Vendors videos and Profiles

Navigating the vast world of software can be daunting. Let AppGriffin guide you effortlessly to the ideal solutions with video introductions and information tailored to your needs.

Clari
Video Summary

Use Clari's Revenue Platform to win more deals, protect your customer base, and achieve revenue precision—even in a downturn

Gong
Video Summary

The Gong Reality Platform™ uncovers what’s happening in customer conversations so revenue teams can do more of what’s working and set themselves apart from the competition

Pipedrive
Video Summary

The easy and effective CRM for closing deals

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