Blackbaud Software Alternatives and Competitors

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Changing Fundraising Landscape: Nonprofit fundraising has evolved, with traditional methods like impersonal direct mail and email newsletters becoming less effective. Donors now expect more personal connections to causes, similar to the hyper-personalized communications they receive from favorite brands. Limitations of Legacy Software: Many nonprofits struggle with outdated software that hinders personal engagement with donors at scale. Traditional donor software focuses mainly on storing donor information in databases, often requiring multiple software platforms for effective donor engagement. Introduction of Virtuous CRM: Virtuous offers a responsive CRM, marketing automation, and giving platform. It aims to enhance nonprofit growth by treating every donor as a major donor. Customizable dashboards provide insights into current status and future directions, highlighting key actions for opportunity maximization. Features for In-Depth Donor Understanding: Virtuous provides rich donor views, utilizing social media data, maps, wealth data, and giving history for a comprehensive understanding of each donor. It employs predictive analytics and a lead scoring engine for prioritized outreach, accurate requests, and increased average gift sizes. Automated Engagement and Integrated Giving Platform: The platform allows the creation of donor journeys, automating communication based on donor behaviors using email, call, and direct mail sequences. Its integrated online giving platform facilitates donation form creation and embedding, with features to increase donor gift sizes. A personalized demo is offered to explore how responsive fundraising can build better relationships and enhance giving.

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