Zeta Global
Videos and Profile

- The Zeta Marketing Platform is a unified platform that delivers a consistent and relevant brand experience across multiple channels, utilizing AI for automation and optimization. - It organizes and enhances data sources, identifies insights and opportunities for real outcomes, and executes omni-channel campaigns targeting valuable customers and prospects. - The platform eliminates data breakage and latency from disparate sources, provides step-by-step guidance, and offers AI-informed improvement recommendations throughout the campaign creation process. - Zeta also includes Channel Manager and Analytics Central, which enhance customer experience, leverage technology investments, and provide advanced measurements and reporting, ultimately focusing on delivering return on investment (ROI).