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About Us video
Twilio CEO Jeff Lawson introduces "Twilio CustomerAI," a new artificial intelligence tool designed to enhance customer relationships by leveraging data to create detailed customer profiles and provide personalized interactions across various communication channels. CustomerAI aims to transform marketing strategies by utilizing data from all customer interactions to personalize messages, automatically assemble targeted audiences for campaigns, and optimize content for individual customers to increase conversion rates. The tool offers significant benefits for support teams by dynamically connecting customers to the appropriate agent, using AI to recall previous interactions for personalized service, automating responses with predictive actions, and handling mundane tasks while providing data-driven feedback. Sales and customer onboarding processes are also improved with CustomerAI by providing sales teams with insights to convert leads effectively, streamlining the onboarding process, identifying high-value customers, reducing friction, and enhancing security measures against fraud. Twilio emphasizes privacy, security, and compliance in the development of CustomerAI, ensuring customers retain ownership of their data and partnering only with AI vendors that meet strict data protection standards. Twilio invites customers to learn more about CustomerAI at their upcoming Signal conference.
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Product Walkthrough
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Demo video
Twilio's Conversations API allows businesses to orchestrate messages across multiple platforms like SMS, MMS, WhatsApp, Google's Business Messages, and Facebook Messenger using a single API, enabling conversational messaging beyond simple commands. It simplifies the integration of various messaging channels, addressing compliance and security challenges, and permits the easy addition or removal of participants, defining of roles, permissions, and session durations without additional coding. Designed for scalability, the Conversations API supports conversations ranging from two to one thousand participants, catering to businesses of all sizes and facilitating both short-term interactions and long-term relationships. The API ensures data security and compliance, with conversation history securely stored in the cloud, and includes a real-time analytics dashboard for insights into message delivery and read status. Chat and SMS messaging services are HIPAA eligible. Twilio encourages faster market reach and improved customer experiences by allowing businesses to build meaningful connections through conversational messaging, aiming to meet consumer preferences for more natural interactions.
