Social Media
Emarsys
About Us video
Emarsys allows for dynamic targeting of customers with personalized product recommendations. Recommendations are based on customers' previous browsing and purchasing history. The platform helps develop one-to-one customer relationships. Each email sent is unique and tailored to individual customers. High-volume email campaigns can maintain personalization for each recipient.
Emarsys
Product Walkthrough
Emarsys
Demo video
SAP Emarsys Customer Engagement Platform enables businesses to deliver personalized experiences across multiple channels by collecting and utilizing data for segmentation, personalization, marketing automation, and analytics. The platform includes a Visual Content Editor (VCE) for creating email campaigns with prebuilt or custom templates, supporting multi-language campaigns, and personalizing content with tokens. Marketing automation is achieved using the Automation Center for lifecycle engagement and Interactions for real-time responses, with prebuilt programs like 'Win back defecting customers' to streamline processes. Various channels, including email, digital ads, web channel, web push, mobile engage, SMS, and offline channels, can be configured for targeted marketing campaigns, with AI segments enhancing the targeting precision. Performance analysis tools such as the Strategic Dashboard, Value Measurement node, Revenue Analytics page, and Event Attribution and Conversion report help monitor, evaluate, and optimize marketing strategies. Integrations with SAP products and other platforms are also available to sync and export data efficiently.
