SurveySparrow
SurveySparrow is a leading customer experience platform that provides survey software designed to help businesses gather and analyze feedback more effectively. Their platform is built with an emphasis on user-friendly, conversational surveys, enhancing response rates by making the feedback process more engaging. SurveySparrow serves a variety of industries, including retail, healthcare, education, and technology, offering tailored solutions for customer experience, employee experience, and market research.
Product Lines:
1. SurveySparrow CX: Focused on customer experience, this product helps businesses collect actionable insights from customers through conversational surveys and NPS surveys.
2. SurveySparrow EX: Designed for employee engagement, this tool allows companies to gather feedback from employees and manage their experience with pulse surveys, 360° feedback, and employee satisfaction surveys.
3. SurveySparrow NPS: A standalone tool for measuring Net Promoter Score (NPS), helping businesses track customer loyalty and improve retention.
4. Offline Survey: Enables businesses to collect feedback without an internet connection, ideal for on-site or field operations.
Problems Solved:
• Enhances feedback collection with engaging, mobile-first surveys.
• Automates survey distribution and reporting.
• Improves customer loyalty and employee engagement insights.
SurveySparrow caters to small and midsize businesses as well as enterprises, with over 50,000 customers globally. Its standout features include customizable, conversational survey formats, real-time insights, and integrations with various CRM and business platforms.
Ideal for: Small business, mid-market, enterprise.
Top Features:
1. In-app surveys for websites and mobile apps.
2. NPS tracking and customer satisfaction surveys.
3. Integration with CRM and marketing automation tools.
4. Real-time feedback analysis and reporting.
5. Pre-built survey templates for quick deployment.
Integrations: HubSpot, Intercom, Salesforce, Zapier, ActiveCampaign.
Free Version/Trial:
Free plan available, starting with limited features. Paid plans start at $89/month.
Ratings:
• Google Play: 4.5/5
• App Store: 4.6/5
Notable Clients: Sony, Spotify, Castorama.
SurveySparrow Alternatives
1. Typeform
Description:
Typeform is a versatile online survey tool that focuses on creating engaging and interactive forms. Known for its visual appeal and conversational surveys, Typeform is great for collecting data while keeping users engaged, making it a popular choice for companies wanting to gather qualitative feedback with a modern, interactive interface.
Ideal for: Small business, mid-market, enterprise.
Top Features:
1. Conversational survey design.
2. Customizable templates for forms and quizzes.
3. Multi-step logic for personalized surveys.
4. Integration with payment gateways.
5. Excellent UX and mobile optimization.
Integrations: HubSpot, Zapier, Slack, Google Sheets, Salesforce.
Best Use Case:
When user engagement and visually appealing surveys are key to gathering feedback, Typeform is the logical choice. It’s best for companies that prioritize the user experience.
Free Version/Trial:
Free plan with basic features. Paid plans start at $25/month.
Ratings:
• Google Play: 4.2/5
• App Store: 4.6/5
Notable Clients: Airbnb, Apple, Uber.
2. SurveyMonkey
Description:
SurveyMonkey is one of the most established survey platforms, offering a wide range of tools for creating surveys, quizzes, and polls. With advanced survey logic, templates, and strong analytics, SurveyMonkey helps businesses of all sizes collect feedback, run market research, and gather customer insights.
Ideal for: Small business, mid-market, enterprise.
Top Features:
1. Advanced survey logic and skip rules.
2. Pre-designed survey templates across multiple industries.
3. A/B testing for survey questions.
4. Comprehensive reporting and analytics tools.
5. Multi-channel distribution (email, web, social media).
Integrations: Salesforce, Microsoft Teams, HubSpot, Mailchimp, Slack.
Best Use Case:
Ideal for companies that require complex survey functionality with deep analytics, especially those focusing on market research and customer experience management.
Free Version/Trial:
Free plan with basic features. Paid plans start at $32/month.
Ratings:
• Google Play: 4.1/5
• App Store: 4.4/5
Notable Clients: IBM, Samsung, Disney.
3. Qualtrics
Description:
Qualtrics is an enterprise-level experience management platform that specializes in data collection, feedback analysis, and customer experience optimization. Known for its robust features and advanced analytics, Qualtrics is geared toward organizations looking for sophisticated survey tools to manage customer and employee experiences at scale.
Ideal for: Enterprise.
Top Features:
1. Advanced analytics with machine learning capabilities.
2. Customizable dashboards for real-time insights.
3. Seamless cross-platform feedback collection (web, mobile, email).
4. A/B testing and robust survey logic.
5. Advanced reporting with predictive intelligence.
Integrations: Salesforce, Marketo, SAP, Google Analytics, Zendesk.
Best Use Case:
Ideal for large enterprises needing advanced analytics and deep integration with other business systems, particularly those focused on both customer and employee experience management.
Free Version/Trial:
No free plan. Pricing is enterprise-based and starts at $1500/year.
Ratings:
• Google Play: 4.3/5
• App Store: 4.5/5
Notable Clients: Microsoft, BMW, Under Armour.
4. Zoho Survey
Description:
Zoho Survey is part of the Zoho suite and offers an affordable and user-friendly survey tool for small and medium-sized businesses. Known for its ease of use and seamless integration within the Zoho ecosystem, it’s a solid option for businesses already using Zoho’s CRM or other business tools.
Ideal for: Small business, mid-market.
Top Features:
1. Pre-built survey templates and custom themes.
2. Real-time reports and analytics.
3. Multilingual surveys for global reach.
4. Offline survey collection via mobile app.
5. Seamless integration with Zoho CRM.
Integrations: Zoho CRM, Zoho Campaigns, Google Sheets, Salesforce, Mailchimp.
Best Use Case:
Best suited for businesses that are already part of the Zoho ecosystem or those that need simple, effective survey tools without the enterprise price tag.
Free Version/Trial:
Free plan with basic features. Paid plans start at $10/month.
Ratings:
• Google Play: 4.0/5
• App Store: 4.2/5
Notable Clients: Amazon, Deloitte, Tata Group.
5. Google Forms
Description:
Google Forms is a free, easy-to-use survey tool integrated into Google Workspace. While it lacks some advanced features, it’s a great solution for users who need to quickly create simple surveys, collect responses, and analyze data through Google Sheets.
Ideal for: Small business, mid-market.
Top Features:
1. Completely free with unlimited surveys.
2. Simple drag-and-drop form creation.
3. Automatic integration with Google Sheets.
4. Mobile-friendly surveys.
5. Collaboration tools within Google Workspace.
Integrations: Google Sheets, Google Drive, Zapier.
Best Use Case:
Perfect for small businesses and teams already using Google Workspace who need a straightforward and cost-effective way to collect survey data.
Free Version/Trial:
Completely free for all users.
Ratings:
• Google Play: 4.6/5
• App Store: 4.7/5
Notable Clients: Widely used by educational institutions and small businesses globally.
Conclusion
While Survicate remains a strong choice for customer feedback with a focus on NPS and in-app surveys, alternatives like Typeform and SurveyMonkey provide better visual customization and advanced survey logic. For large enterprises, Qualtrics offers robust analytics and deep integrations, while Google Forms remains the go-to free solution for simple data collection. Each tool has unique strengths depending on your specific business needs, budget, and the complexity of your feedback management strategy.
