Mediaocean Software Alternatives and Competitors

1. **Dashboard Overview:** - The dashboard provides a top-level view of account performance with data from the last seven days. - Users can customize the date range and view the number of opportunities waiting, estimating time saved. - Top-performing campaigns, keywords, and adverts are highlighted in this section. 2. **Management Tab:** - The Management tab offers a one-page overview of the entire advertising account. - Users can easily toggle campaigns, ad groups, adverts, and keywords on or off, and edit budgets with a single click. - Features include a search bar, filters, and column modifications for efficient data retrieval. 3. **Opportunities Tab:** - Adzooma's Opportunities tab is designed for optimizing ad accounts. - The platform continuously analyzes account data and presents improvement opportunities in four categories: performance, wasted spend reduction, best practice, and account structure. - Users can review, apply, dismiss, or defer these opportunities based on their preferences. 4. **Automation Tab:** - The Automation tab streamlines ad account management by listing existing automations. - Users can set up new automations by choosing a name, campaign, ad group, and conditions for automation to trigger. - The system allows users to relax while Adzooma takes care of the specified automation tasks. 5. **Reports Tab:** - The Reports tab offers a robust reporting suite for understanding account performance. - Pre-generated reports provide insights into critical areas with a focus on quick wins. - Custom reports can be easily created, edited, and previewed, allowing users to tailor insights according to their preferences.

AdRoll's cross-channel retargeting helps eCommerce stores recapture the 97% of first-time shoppers who leave before checkout. The retargeting recipe uses ads and email to keep your brand in front of shoppers and guide them back to complete their purchase. This approach doubles conversion rates and halves the time to purchase, turning more browsers into customers. AdRoll simplifies the process for beginners, guiding users through quick steps to set up and launch a retargeting campaign. Users can easily track and analyze campaign performance to see the impact on conversions.