Social Media
Adzooma
About Us video
1. **Dashboard Overview:** - The dashboard provides a top-level view of account performance with data from the last seven days. - Users can customize the date range and view the number of opportunities waiting, estimating time saved. - Top-performing campaigns, keywords, and adverts are highlighted in this section. 2. **Management Tab:** - The Management tab offers a one-page overview of the entire advertising account. - Users can easily toggle campaigns, ad groups, adverts, and keywords on or off, and edit budgets with a single click. - Features include a search bar, filters, and column modifications for efficient data retrieval. 3. **Opportunities Tab:** - Adzooma's Opportunities tab is designed for optimizing ad accounts. - The platform continuously analyzes account data and presents improvement opportunities in four categories: performance, wasted spend reduction, best practice, and account structure. - Users can review, apply, dismiss, or defer these opportunities based on their preferences. 4. **Automation Tab:** - The Automation tab streamlines ad account management by listing existing automations. - Users can set up new automations by choosing a name, campaign, ad group, and conditions for automation to trigger. - The system allows users to relax while Adzooma takes care of the specified automation tasks. 5. **Reports Tab:** - The Reports tab offers a robust reporting suite for understanding account performance. - Pre-generated reports provide insights into critical areas with a focus on quick wins. - Custom reports can be easily created, edited, and previewed, allowing users to tailor insights according to their preferences.
Adzooma
Product Walkthrough
Adzooma
Demo video
- **Dashboard Overview:** - The dashboard provides top-level data on account performance, displaying information from the last seven days by default. - Users can customize the date range and view the number of opportunities waiting, along with time-saving estimates. - Top-performing campaigns, keywords, and adverts are highlighted in the dashboard video. - **Management Tab:** - The Management Tab offers a one-page overview of the entire advertising account, including campaigns, ad groups, adverts, and keywords. - Users can easily toggle elements on and off, edit budgets, and utilize search, filter, and column modification features for efficient navigation. - Date range adjustments can be made in the top right corner for flexibility. - **Opportunities Tab:** - The Opportunities Tab is a key feature for optimizing ad accounts, categorizing opportunities into areas like improved performance, reduced wasted spend, best practices, and account structure. - Users can review, queue up, dismiss, or delay decisions on opportunities, maintaining control over changes before applying them. - A history of applied opportunities and time saved is accessible for reference. - **Automation Tab:** - The Automation Tab allows users to manage ad accounts more efficiently by setting up and monitoring automations. - Users can name automations, choose target campaigns, add groups and adverts, define data sources, set conditions, and specify behaviors when conditions are met. - This feature streamlines account management, enabling users to relax while Adzooma handles the specified tasks. - **Reports Tab:** - The Reports Tab provides a powerful reporting suite, offering pre-generated reports focusing on critical areas of the account. - The Performance Report, with an overall score indicating optimization, is highlighted. Users can address flagged areas and explore linked opportunities for quick improvements. - Custom reports can be easily created, edited, and previewed, allowing users to tailor insights by choosing layouts, adding tables, text, or images, and making adjustments as needed.
