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- The text emphasizes the importance of reevaluating business strategies to achieve ambitious goals such as increasing brand loyalty and sales. - It suggests that social media plays a crucial role beyond being a marketing channel, offering interactions, insights, and data that can influence business decisions. - The power of social media can transform what products/services businesses offer, their target audience, and their selling methods. - Sprout Social is presented as a tool that aids brands in discovering these insights, thereby enabling business transformation.

- Hootsuite is a tool designed to assist brands in navigating the complex world of social media. - It offers features that allow for the planning and mapping out of marketing campaigns. - Hootsuite simplifies customer communication, making it easier for businesses to interact with their audience. - The platform aids in business growth by helping to increase the brand's social media following.