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The Tealium Customer Data Hub addresses the issue of fragmented data from multiple touchpoints and vendors, leading to disconnected insights and inconsistent customer experiences. It captures data at the source, integrating with every customer interaction, both digital and in-person, to create a unified view of the customer. The hub enriches known and anonymous customer data according to business rules, providing a consistent and portable customer profile accessible by all team members and vendors. With over 1,000 turnkey integrations, it allows businesses to analyze insights, engage customers effectively, and center strategies around the customer. Tealium’s solution emphasizes data security, customer privacy, and the ability to collect, unify, and understand key data, transforming fragmented information into a solid foundation for business operations.
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Product Walkthrough
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Demo video
Introduction to Tealium Functions: Kyle Brierly, Director of Products at Tealium, introduces Tealium Functions, a new free feature for Audience Stream CDP and Event Stream API Hub, designed to offer customizable data solutions. Customization and Connectivity: Tealium Functions allows users to connect to new tools, customize their data pipeline, and launch new use cases quickly with minimal code, addressing the need for business-specific data handling. Features and Roadmap: Initially, users can create actions within Tealium Functions for data destinations and integrations. Future updates will include transformations for data modification/validation and expanded customization across the data lifecycle. Usage and Implementation: During its early access, customers have utilized Tealium Functions for marketplace integration, workflow automation, data transformation, and real-time external data connections, with a user-friendly UI for adding and configuring functions. Support and Resources: Tealium provides resources for getting started with Functions, including example code on their community site and upcoming features like data transformations, highlighting the ease of implementation for both developers and marketers.
