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Liveramp
About Us video
- Data collaboration, especially with retailers, provides valuable insights into consumer behavior within relevant markets. - LiveRamp is a technology partner that facilitates data collaboration in a privacy-centric way, which is becoming increasingly important in today's evolving landscape. - Data collaboration can help identify strategic partners for potential collaborations not previously considered. - Leveraging data and marketing assets can enhance experiences, such as tailgating seasons, through partnerships with big Consumer Packaged Goods (CBG) partners, ultimately adding value to the member experience and driving business growth.
Liveramp
Product Walkthrough
Liveramp
Demo video
- LiveRamp provides data connectivity, enabling marketers and agencies to connect, control, and activate customer data in a secure and efficient manner. - Customer data from CRM, POS, or ERP systems is connected to a single pseudonymous identifier and enriched with second and third-party data from trusted sources. - LiveRamp allows activation of segments with technology platforms and publishers to target real people, rather than cookies or device IDs, tying interactions to business outcomes. - This data connectivity powers a people-based approach to marketing, making every consumer interaction relevant, addressable, and measurable, thus strengthening customer relationships.
