Forma makes it easy for teams to create and manage benefits programs. The platform meets diverse needs of employees across various demographics. Forma collaborates globally to deliver integrated benefits experiences. Benefits administration is simple, with high claim acceptance rates and minimal effort. Forma enhances employee retention and happiness through valuable lifestyle benefits.

1. **Founding Mission**: Vendr was created to address a two-sided problem between buyers and sellers in the software industry, aiming to bring them together and optimize the sales process. 2. **CEO Background**: Ryan Neu, the Co-founder and CEO of Vendr, comes from a sales background and initiated the company based on his experience of the challenges in selling great products, particularly in the software industry. 3. **Sales Inefficiencies**: The software sales industry faces challenges such as long sales cycles and low close rates, resulting in significant inefficiencies for companies attempting to establish a go-to-market strategy. 4. **Buyer Challenges**: Buyers of software contend with the difficulty of choosing from over a hundred thousand products, making it challenging to determine fair pricing and leading to frequent changes in their software stack. 5. **Vendr's Role**: Vendr, founded over three years ago, now serves over 500 companies with tens of thousands of transactions and processes billions of dollars in software spend. Acting as an extension of finance and procurement teams, Vendr helps companies find the right software products, obtain them at fair prices, and manage them effortlessly, boasting the best data, people, and product in the SaaS buying category.

ALEX® Introduction: ALEX is a tool designed to support employees in understanding and utilizing their benefits effectively. Personalized Support: ALEX provides personalized, year-round support to each employee, focusing on their specific coverage needs and financial goals. Decision Assistance: The tool helps employees make informed decisions about their benefits, showing options to save money and maximize value. 24/7 Availability: ALEX is available round-the-clock to assist employees in real-time, especially during crucial periods like new hires and open enrollment. Behavioral Science Approach: Utilizing behavioral science, everyday language, and an element of fun, ALEX aims to positively impact employee benefit choices, saving time and money for both employees and employers.