Folloze Software Alternatives and Competitors

PathFactory’s content AI creates personalized, engaging content experiences for your buyers that serve up the right content, at the right time in the sales cycle, increasing the chance of purchase. With access to first-and-third party intent data, and content engagement insights that will surpass basic web analytics, your go-to market team can personalize outreach, nurture prospects, and convert buyers—fast.

Real-time behavioral data means you’re activating customers effectively and quickly, driving more dollars to your bottom line. Don’t rely on technical teams for complicated code. With easy-to-use tools and automation, you can do the job of 10, as 1. Our open architecture and extensive network of 100+ partner integrations make it effortless to fit us into your tech stack.

Intent-Driven Account Lists: Propensity focuses on enriching buying circles by starting with an intent-driven account list, which identifies target audiences actively in the market for a product or service. Creating Buying Circle Personas: The process involves creating buying circle lists to identify key contacts within these accounts, such as C-level executives or marketing professionals, based on role, department, and seniority. Customizable Criteria for Targeting: Users can refine their search for contacts by specifying criteria like department, job title, years in position, location, skills, and more, using machine learning to aggregate data from public profiles on platforms like Facebook and LinkedIn. Integration and Compliance: The platform allows for easy integration with CRM systems like Salesforce or HubSpot and ensures GDPR compliance, making the data collected suitable for marketing and sales outreach. Data Utilization for Campaigns: By analyzing contact details, including emails, phone numbers, social media handles, and skills, users can effectively tailor their ABM (Account-Based Marketing) campaigns and sales strategies, though a minimum number of contacts are required for certain campaigns like those on LinkedIn.